Barnes & Nobles’ Nook: A Game Changer in the eBook Reader Market?
21 Oct
This is more of a follow up to my last post on eReaders. I just saw BarnesandNoble.com President William Lynch talk on CNBC following the announcement of their new eBook reader, Nook. The name “Nook” was chosen after consumer testing which Lynch explained rhymes with “book” and leverages a word that people are familiar with [...]

